Hon’ble Prime Minister of India launched Swachh Bharat Abhiyaan on 2nd October, 2014 at Rajghat, New Delhi to realise the dream of Clean India. He envisaged a vision of achieving total sanitation and cleanliness by 2nd October 2019 to pay a befitting tribute to Mahatma on his 150th birth anniversary.As a part of carrying forward the ambitions of Swachhta to a whole new level, Ministry of Environment Forest and Climate Change took this challenge to usher cleanliness in Air, Water & Land improving air and water quality.
Accordingly, major goals of the ministry with respect to Swachhta Abhiyaan were identified and rigorous comprehensive plan was devised
for four sectors:-

  • Pollution abatement ( Air, Water, Soil)
  • Plantation
  • Waste Management
  • Environment Education/Awareness

During FY 2017-18, SSB Cell launched a number of initiatives to create awareness among masses about the importance of clean air,water and land as under:
Swachhta Hi Seva Campaign: Ministry of Environment, Forest and Climate Change organized “Swachhta Hi Seva” Campaign from 15th September to 2nd October 2017. SSB Cell through Ministry’s Regional offices, Subordinate-Autonomous Bodies undertook cleanliness Drives across the nation creating awareness about cleanliness among masses.

Celebration of Swachhta Pakhwada: MoEF&CC, Government of India has been celebrating Swacchta Pakhwada during 1st —15th June for past two years under the Swachh Bharat Mission and has called the effort “Clean India- Green India.” As a part of celebration of Swachhta Pakhwada during 1-15, July,2017, Cleanliness Drives along with plantation of saplings were carried out in identified areas namely B.R Ambedkar Park, Nehru Park, Lodhi Garden and INA market area. Other activities undertaken at other subordinate /attached offices of MoEF&CC are as follows:

  • Cleaning, disposal of waste, educating the community.
  • ShramDaan, Rallies, NukadNataks/Skits, etc., at villages / cities/towns.
  • Exhibition and promotion of films on environment, wildlife and forests conservation in India through relevant Ministries/Departments.Sensitizing children, students, youths on environment issues including, waste
    management, water conservation, and energy conservation.
  • Organise Spardha through Eco Clubs and other youth’s functions.

PrakritiParyavaran Aur Hum Initiative: Hon’ble Minister for Environment, Forest & Climate Change has launched the major initiative “Prakriti Paryavaran Aur Hum” under Swachh Bharat Mission on 15 June, 2017 in National Zoological Park. This initiative intends to intensify the implementation of the activities detailed out under the Swachh Bharat Abhiyan in each of States/Union Territories in order to achieve aforesaid objectives. Under this initiative, Senior Officers of this ministry were assigned one State/UTs. The Officers assigned visited villages / district and other localities of the concerned States/ Union Territories and submited their report.

Swachhta Action Plan: A two year Swachhta Action Plan for 2017-18 and 2018-19 has been prepared and shared with M/o Drinking, Water and sanitation whose progress is to be reviewed by Cabinet Secretary on quarterly basis.

Progress /Achievements: Run for Clean Air Campaign In a bid to discourage burning of crackers, SSB Cell conducted a Mini-Marathon at India Gate on 15th October, 2017 before Diwali to make aware about ill-effects of crackers. Around 16,000 students and public participated in this event with great enthusiasm wherein our Hon’ble MEFCC as well as MoS (EF&CC) urged public to do away with crackers and jointly work towards Clean & Green India.